What is with these weird new music videos?

First we got THIS monstrosity, then we’ve had a whole bunch of totally amateur-looking music videos, and now, Ed Sheeran and Justin Bieber put out… Whatever this is.

I mean, I don’t hate it, and I guess if you really read into it, it kinda works with the lyrics too, it’s just… so… bad.

And yet… I can’t look away.